Our Stuff
THE HANGMAN'S SECRET HQ
Logos, colors, Mike and print files. All in one place.
Everything it takes to put THE HANGMAN on a screen, a shirt or a yard sign. Grab a logo, copy a color, or order print from GotPrint one step at a time.
8 marks, each as SVG, PNG and PDF
THE LOGO FAMILY
Use the file, never retype it. The faceless wordmark is the everyday logo. The portrait badge only appears when no other Mike art is in the layout.
Clear space is the height of the H in HANGMAN on every side, about 22 percent of the logo height. Nothing goes inside it.
How small can it go?
Drag the slider. Under 120 px the wordmark stops reading, so the H/TV icon takes over. Under 48 px, use the simplified icon. In print the wordmark never goes below 1.25 in (32 mm).
200 px wide: use the wordmark.
Logo rules, the quick way
Flip a card to see why.
Six colors, nothing else
THE PALETTE
Tap any value to copy it. CMYK numbers are an uncalibrated starting point: ask your printer for a proof.
Primary brand color, headers, dark backgrounds
Hero accent, callouts, CTA fills (ink text only)
Highlights, banners, CTA buttons
Base background, text on dark
Outlines, body text, hard shadows
Skies, scenes, decorative accents (no small text)
Contrast checker
Pick any two brand colors to see if text will be readable (WCAG 2).
14.74:1
- Body text (AA, 4.5:1)Pass
- Large headlines and buttons (AA, 3:1)Pass
- Best for small print (AAA, 7:1)Pass
Two more colors are waiting on approval and are for illustration only: suit charcoal #292D3A (Mike's suit) and sign green #056847 (street signs). Never use them for text or buttons.
Three free Google fonts
THE TYPE KIT
Type a line and watch it in all three voices. The logo is never set in type: always use the file.
Bangers
Headlines. Uppercase, max 8 words, line height 1.0.
Bebas Neue
Labels, buttons, nav and signs. Uppercase, never below 14 px.
Inter
Body copy, forms and legal. Sentence case, 17 px base, 68 characters a line.
Font notes
All three are under the SIL Open Font License: free for print, web and merch. The full brand pack includes the font files and licenses.
Character sheet
MEET MIKE. HE HANGS TVs.
Every Mike file here is temp art the agency approved while the canonical suit redraw is made. Use these, and only these.
Costume checklist
- Hair. Short, slicked back, sandy to dark blond.
- Face. Trimmed beard, broad jaw, dry self-assured squint.
- Cape. Orange, over both shoulders.
- Emblem. Orange TV outline with a V antenna notch, dark screen. Chest only. Never an H or a diamond.
- Tool belt. Drill, level and tape measure always visible.
The canonical costume is a dark charcoal suit under the cape. Today's temp art shows a tee and harness; that is accepted until the redraw lands.
Approved poses
Likeness rules
The one-Mike rule
One Mike per layout, always. The portrait badge has his face in it, so the moment Mike art joins the layout, the logo switches to the faceless wordmark. Try it on this yard sign.
No Mike art, so the portrait badge carries his face.
Props, signs and comic effects
PROPS, ICONS AND FX
Props v2 (inked): one drawing hand, 3/4 view lit from the upper left, a tapered ink contour, one palette fill per material, ink dots or hatching on the shadow side only and cream highlights. Use these in content panels, service cards, process steps and anything next to Mike. On navy, ink or photos, use the reverse file with its cream keyline.
Props
Calendar
Check Burst
Drill
HDMI Cable
House
Level
Outlet
Phone
Stud Finder
Tape Measure
Tv
Wall Mount
Favicon-scale UI (16 to 32 px)
The flat glyphs are for tiny UI only: favicons, list bullets and buttons at 16 to 32 px. Never use them in content panels or next to the inked props.
Street signs
Always pair a sign with the area name as live text, so search engines and screen readers get it too.
Comic FX
Bursts hold ink text only. Halftone and paper are backgrounds, never under body copy at full strength.
GotPrint, step by step
THE PRINT SHOP
Every file is built to GotPrint’s exact size with bleed, in CMYK, with all type outlined. Download it, open the right GotPrint page, then tick off each step. Your progress is saved on this device.
Business card
3.5 x 2 in finished. GotPrint: Business Cards
Cyan is the trim line. Dashed magenta is the safe line: keep words and faces inside it.
- Trim size
- 3.5 x 2 in
- File size with bleed
- 3.6 x 2.1 in
- Bleed
- 0.05 in per edge
- Safe area
- 0.125 in inside trim
- Paper
- 16 pt Premium Matte
- Coating
- Matte Aqueous Coating
- Color
- Full Color Both Sides
- Recommended quantity
- 500
Order it
0 of 7 steps done
- Download print file
Click Download print file. It saves hangman-business-card-front.pdf and hangman-business-card-back.pdf.
- Open GotPrint Business Cards order page, opens in a new tab
Click Open GotPrint. It opens the business cards order page.
Door hanger
3.5 x 8.5 in finished. GotPrint: Door Hangers
Cyan is the trim line. Dashed magenta is the safe line: keep words and faces inside it.
- Trim size
- 3.5 x 8.5 in
- File size with bleed
- 3.625 x 8.625 in
- Bleed
- 0.0625 in per edge
- Safe area
- 0.125 in inside trim
- Paper
- 16 pt Premium Matte
- Coating
- Matte Aqueous Coating
- Color
- Full Color Both Sides
- Recommended quantity
- 500
Order it
0 of 7 steps done
- Download print file
Click Download print file. It saves hangman-door-hanger-front.pdf and hangman-door-hanger-back.pdf.
- Open GotPrint Door Hangers order page, opens in a new tab
Click Open GotPrint. It opens the door hangers order page.
Postcard 4 x 6
6 x 4 in finished. GotPrint: Postcards
Cyan is the trim line. Dashed magenta is the safe line: keep words and faces inside it.
- Trim size
- 6 x 4 in
- File size with bleed
- 6.1 x 4.1 in
- Bleed
- 0.05 in per edge
- Safe area
- 0.125 in inside trim
- Paper
- 16 pt Premium Matte
- Coating
- Matte Aqueous Coating
- Color
- Full Color Both Sides
- Recommended quantity
- 500
Order it
0 of 7 steps done
- Download print file
Click Download print file. It saves hangman-postcard-4×6-front.pdf and hangman-postcard-4×6-back.pdf.
- Open GotPrint Postcards order page, opens in a new tab
Click Open GotPrint. It opens the postcards order page.
Postcard 6 x 9
9 x 6 in finished. GotPrint: Postcards
Cyan is the trim line. Dashed magenta is the safe line: keep words and faces inside it.
- Trim size
- 9 x 6 in
- File size with bleed
- 9.1 x 6.1 in
- Bleed
- 0.05 in per edge
- Safe area
- 0.125 in inside trim
- Paper
- 16 pt Premium Matte
- Coating
- Matte Aqueous Coating
- Color
- Full Color Both Sides
- Recommended quantity
- 500
Order it
0 of 7 steps done
- Download print file
Click Download print file. It saves hangman-postcard-6×9-front.pdf and hangman-postcard-6×9-back.pdf.
- Open GotPrint Postcards order page, opens in a new tab
Click Open GotPrint. It opens the postcards order page.
Flyer 8.5 x 11
8.5 x 11 in finished. GotPrint: Flyers
Cyan is the trim line. Dashed magenta is the safe line: keep words and faces inside it.
- Trim size
- 8.5 x 11 in
- File size with bleed
- 8.625 x 11.125 in
- Bleed
- 0.0625 in per edge
- Safe area
- 0.125 in inside trim
- Paper
- 100 lb Gloss Book
- Coating
- Gloss Aqueous Coating
- Color
- Full Color Front, No Back
- Recommended quantity
- 500
Order it
0 of 7 steps done
- Download print file
Click Download print file. It saves hangman-flyer-8.5×11-front.pdf.
- Open GotPrint Flyers order page, opens in a new tab
Click Open GotPrint. It opens the flyers order page.
Rack card 4 x 9
4 x 9 in finished. GotPrint: Rack Cards
Cyan is the trim line. Dashed magenta is the safe line: keep words and faces inside it.
- Trim size
- 4 x 9 in
- File size with bleed
- 4.1 x 9.1 in
- Bleed
- 0.05 in per edge
- Safe area
- 0.125 in inside trim
- Paper
- 16 pt Premium Matte
- Coating
- Matte Aqueous Coating
- Color
- Full Color Both Sides
- Recommended quantity
- 500
Order it
0 of 7 steps done
- Download print file
Click Download print file. It saves hangman-rack-card-4×9-front.pdf and hangman-rack-card-4×9-back.pdf.
- Open GotPrint Rack Cards order page, opens in a new tab
Click Open GotPrint. It opens the rack cards order page.
Yard sign 18 x 24
24 x 18 in finished. GotPrint: Yard Signs
Cyan is the trim line. Dashed magenta is the safe line: keep words and faces inside it.
- Trim size
- 24 x 18 in
- File size with bleed
- 24.125 x 18.125 in
- Bleed
- 0.0625 in per edge
- Safe area
- 0.5 in inside trim
- Paper
- 4 mm corrugated plastic
- Coating
- None
- Color
- Full Color Both Sides (same file front and back)
- Recommended quantity
- 10
Order it
0 of 7 steps done
- Download print file
Click Download print file. It saves hangman-yard-sign-front.pdf and hangman-yard-sign-back.pdf.
- Open GotPrint Yard Signs order page, opens in a new tab
Click Open GotPrint. It opens the yard signs order page.
Car magnet 12 x 18
18 x 12 in finished. GotPrint: Car Magnets
Cyan is the trim line. Dashed magenta is the safe line: keep words and faces inside it.
- Trim size
- 18 x 12 in
- File size with bleed
- 18.125 x 12.125 in
- Bleed
- 0.0625 in per edge
- Safe area
- 0.5 in inside trim
- Paper
- 30 mil magnet
- Coating
- None
- Color
- Full Color Front
- Recommended quantity
- 2
Order it
0 of 7 steps done
- Download print file
Click Download print file. It saves hangman-car-magnet-front.pdf.
- Open GotPrint Car Magnets order page, opens in a new tab
Click Open GotPrint. It opens the car magnets order page.
Sticker 3 in circle (roll label)
3 x 3 in finished. GotPrint: Roll Labels
Cyan is the trim line. Dashed magenta is the safe line: keep words and faces inside it.
- Trim size
- 3 x 3 in
- File size with bleed
- 3.125 x 3.125 in
- Bleed
- 0.0625 in per edge
- Safe area
- 0.125 in inside trim
- Paper
- White Vinyl Label
- Coating
- Clear Gloss Laminate (Outdoor)
- Color
- Full Color
- Recommended quantity
- 250
Order it
0 of 7 steps done
- Download print file
Click Download print file. It saves hangman-sticker-3in-circle-front.pdf.
- Open GotPrint Roll Labels order page, opens in a new tab
Click Open GotPrint. It opens the roll labels order page.
The master brand system
THE BRAND BIBLE
The whole look in 7 pages: logo, Mike, color, voice and layout. Scroll through it here or download the PDF to keep.
Grab it all at once
DOWNLOAD EVERYTHING
Big file? The brand pack is around 110 MB. Use Wi-Fi.
The whole brand pack
Logos in SVG, PNG and PDF, favicons, palette files, fonts with licenses, Mike, props, signs, FX, social renders, print PDFs with proofs, and the style guide.
Download hangman-brand-pack.zipBrand partner kit
The merch essentials: logos, palette, font notes, three Mike poses and the one-page merch rules.
Download hangman-partner-kit.zipTHE HANGMAN brand bible
The agency-approved brand bible: the full look, Mike and the rules, page by page.
Style guide (PDF)
Every production rule in one document: logo, color, type, Mike, layout and print.
Ready to post
SOCIAL RENDERS
Pick a platform to see the sizes made for it. Stories keep the top 250 px and bottom 340 px clear for the app buttons.
YOUR WALL HAS A HERO., Square post 1080×1080
Square post, 1080 x 1080
YOUR WALL HAS A HERO., Portrait post 1080×1350
Portrait post, 1080 x 1350
YOUR WALL HAS A HERO., Story or Reel cover 1080×1920
Story or Reel cover, 1080 x 1920
YOUR WALL HAS A HERO., Google Business post 1200×900
Google Business post, 1200 x 900
YOUR WALL HAS A HERO., Link share image 1200×630
Link share image, 1200 x 630
CROOKED TV? NOT ON MY WATCH., Square post 1080×1080
Square post, 1080 x 1080
CROOKED TV? NOT ON MY WATCH., Portrait post 1080×1350
Portrait post, 1080 x 1350
CROOKED TV? NOT ON MY WATCH., Story or Reel cover 1080×1920
Story or Reel cover, 1080 x 1920
CROOKED TV? NOT ON MY WATCH., Google Business post 1200×900
Google Business post, 1200 x 900
CROOKED TV? NOT ON MY WATCH., Link share image 1200×630
Link share image, 1200 x 630
I FIND THE STUDS. YOU TAKE THE CREDIT., Square post 1080×1080
Square post, 1080 x 1080
I FIND THE STUDS. YOU TAKE THE CREDIT., Portrait post 1080×1350
Portrait post, 1080 x 1350
I FIND THE STUDS. YOU TAKE THE CREDIT., Story or Reel cover 1080×1920
Story or Reel cover, 1080 x 1920
I FIND THE STUDS. YOU TAKE THE CREDIT., Google Business post 1200×900
Google Business post, 1200 x 900
I FIND THE STUDS. YOU TAKE THE CREDIT., Link share image 1200×630
Link share image, 1200 x 630
YOU PICK THE SHOW. I'LL HANG THE TV., Square post 1080×1080
Square post, 1080 x 1080
YOU PICK THE SHOW. I'LL HANG THE TV., Portrait post 1080×1350
Portrait post, 1080 x 1350
YOU PICK THE SHOW. I'LL HANG THE TV., Story or Reel cover 1080×1920
Story or Reel cover, 1080 x 1920
YOU PICK THE SHOW. I'LL HANG THE TV., Google Business post 1200×900
Google Business post, 1200 x 900
YOU PICK THE SHOW. I'LL HANG THE TV., Link share image 1200×630
Link share image, 1200 x 630
YOUR DRYWALL CALLED. I ANSWERED., Square post 1080×1080
Square post, 1080 x 1080
YOUR DRYWALL CALLED. I ANSWERED., Portrait post 1080×1350
Portrait post, 1080 x 1350
YOUR DRYWALL CALLED. I ANSWERED., Story or Reel cover 1080×1920
Story or Reel cover, 1080 x 1920
YOUR DRYWALL CALLED. I ANSWERED., Google Business post 1200×900
Google Business post, 1200 x 900
YOUR DRYWALL CALLED. I ANSWERED., Link share image 1200×630
Link share image, 1200 x 630
PERFECT LEVEL, Square post 1080×1080
Square post, 1080 x 1080
PERFECT LEVEL, Portrait post 1080×1350
Portrait post, 1080 x 1350
PERFECT LEVEL, Story or Reel cover 1080×1920
Story or Reel cover, 1080 x 1920
PERFECT LEVEL, Google Business post 1200×900
Google Business post, 1200 x 900
PERFECT LEVEL, Link share image 1200×630
Link share image, 1200 x 630
TV MOUNTING OFFER, Square post 1080×1080
Square post, 1080 x 1080
TV MOUNTING OFFER, Portrait post 1080×1350
Portrait post, 1080 x 1350
TV MOUNTING OFFER, Story or Reel cover 1080×1920
Story or Reel cover, 1080 x 1920
TV MOUNTING OFFER, Google Business post 1200×900
Google Business post, 1200 x 900
TV MOUNTING OFFER, Link share image 1200×630
Link share image, 1200 x 630
YOUR WALL HAS A HERO., Facebook cover 1640×624
Facebook cover, 1640 x 624
PERFECT LEVEL, X header 1500×500
X header, 1500 x 500
Profile picture, Profile picture 1080×1080
Profile picture, 1080 x 1080
Captions to go with them
Local, plain and true. Swap in your own photo or story whenever you can.
YOUR WALL HAS A HERO.
Your wall has a hero. Mike mounts TVs for homeowners in Cane Bay, Carnes Crossroads and Nexton. Pick a date and an arrival window online at thetvhanger.com.
#TheHangman #HangsTVs #SummervilleSC #CaneBay #Nexton #TVMounting
CROOKED TV? NOT ON MY WATCH.
Crooked TV? Not on my watch. Mike finds the studs, levels the mount and hangs it straight. Book your TV mounting at thetvhanger.com.
#TVMounting #SummervilleSC #CarnesCrossroads #PerfectLevel #TheHangman
I FIND THE STUDS. YOU TAKE THE CREDIT.
I find the studs. You take the credit. Your guests will think you did it yourself. We won't tell. Summerville TV mounting, booked online.
#TheHangman #HangsTVs #SummervilleSC #NewHome #TVMounting
YOU PICK THE SHOW. I'LL HANG THE TV.
You pick the show. I'll hang the TV. Game day is coming, Summerville. Get the big screen on the wall before kickoff: thetvhanger.com.
#GameDay #TVMounting #SummervilleSC #Nexton #TheHangman
YOUR DRYWALL CALLED. I ANSWERED.
Your drywall called. I answered. Just moved into Cane Bay, Carnes Crossroads or Nexton and staring at a blank wall? Mike hangs TVs. Call 843-870-0413 or book online.
#TheHangman #CaneBay #CarnesCrossroads #NewHome #TVMounting
PERFECT LEVEL
Perfect level. Standard TV mounting is $229* with a basic mount included. Book online at thetvhanger.com.
*Most standard jobs. Basic mount included. Specialty installations and additional work may cost extra. Final price confirmed before installation.
#PerfectLevel #TVMounting #SummervilleSC #TheHangman #HangsTVs